Danielle Hayden already knew she was ready to scale her business—and that podcast publicity was going to be a BIG part of her marketing plan.
She just needed to find the right podcast publicity expert to work with.
Spoiler alert–she decided to hire me as her podcast publicist–and I’ve been helping her become the go-to expert in her niche for over a year.
Danielle Hayden is a CPA, author, co-founder, and CEO of Kickstart Accounting, Inc.
Not only is she my client, but I also trust Kickstart to keep track of the PxC books.
Trust me when I tell you: Danielle knows her stuff. She’s a seasoned Chief Financial Officer who’s redefining what it means to provide bookkeeping and consulting services to high-earning female business owners.
And Kickstart Accounting is the one-stop shop for bookkeeping, tax, fractional CFO services, and everything in between that their clients need as their businesses grow.
She’s also a seasoned podcaster host in her own right as host of the Business By The Books podcast.
Danielle is no newbie to podcast guesting—she started making guest appearances on podcasts back in 2019.
Fast forward to 2023, and she was looking to partner with a new podcast publicity service. But finding the right fit was challenging…
“It’s difficult for someone from the outside to understand the true value of accounting, finance, tax, and bookkeeping.”
Like so many online business owners, Danielle was already a believer in the power of podcast guesting for marketing her small business.
However, she wanted to find a podcast publicist who could truly understand her value and core message—and then get it into the earbuds of her ideal audience.
For Kickstart, that’s small business owners who want to know their numbers so they can manage their businesses well, pay themselves more, and GROW.
But she needed to find the right podcast pitching service.
Danielle had worked with a podcast publicist before—and she’d even tried bringing podcast publicity in-house. After all, who knows the business and message better than the Kickstart team? There was only one problem with that plan…
“We found it’s not worth it—we get better ROI from an expert.”
Danielle was set on working with someone who “got” her business and her audience and had the PR chops to be her go-to podcast guesting pro. (That’s where Publicity x Christina comes in!)
When Danielle and I met, we instantly clicked.
Here’s how Danielle put it:
“Christina is our ideal client. She knew exactly who to pitch us to and why it would make an impact for our business.”
*Let’s pause here for a quick introduction*
Have we met?
Hi, I'm Christina.
I get online entrepreneurs the visibility they need to get the paydays they want, through podcast guesting.
I’m a podcast pitch pro, and I love helping underrepresented online business owners, course creators, and coaches step into the spotlight.
My team and I are here to get you booked on the podcasts your ideal clients are already tuned into (so you can get tons of warm leads sliding into your inbox from people who already know, like, and trust you—because they heard you on their fave podcast 😉).
Anyway, back to Danielle…
Danielle officially signed on for the Podcast Pitch Broker Service back in Q3 of 2023.
So, what does that look like, exactly?
If you asked Danielle, here’s what she’d say (I know because Ellen Yin recently asked her this exact question on Cubicle to CEO ← and yep, we booked that guest spot for her)!
“The podcast pitching agency we work with helps us align our marketing strategies, go on amazing shows, and continue to bring our expertise.”
That pretty much sums it up in one sentence, but here’s a closer look at everything we do for our Podcast Pitch Broker Clients:
❖ Get your messaging and call-to-action crystal clear
❖ Create the pitch-related collateral that gets attention and gets you booked
❖ Coach you on making the most of your interviews to maximize the opportunity for lead gen and revenue growth.
❖ Handle all the laser-focused pitching to our network of hosts (and those we don't know... yet) so that you are landing on the best shows for your ideal audience.
❖ Handle all the scheduling, interview details, and reminders so all you have to do is show up stress-free.
❖ Slack access to your dedicated podcast publicist and our booking coordinator so you can get your questions answered on the daily
❖ Provide you with a monthly update on our work so you know exactly where we are in the process.
❖ Create over 45 pieces of content for you to use in perpetuity for promotion across all your channels.
❖ Send out two national press releases so that we maximize Google positioning in the months - and years - to come.
Basically, I handle all the podcast publicity stuff I’m the expert at, so you can focus on the things you’re an expert at.
I also love being your strategic partner and helping you make the most of podcast publicity to reach your audience–and your goals.
I know firsthand that one of the best things you can do as you scale is invite an expert into your business to help you grow.
One of Danielle’s favorite parts of the process? Our dedicated messaging session, where we dig deep into your business to pin down core audiences, topics, and goals before we start pitching to podcasts.
Here’s what she said…
“I really enjoyed working with someone on messaging, so we weren’t pitching the same topics I’d been talking about since 2019–I appreciated the fresh perspective!”
Messaging is just the beginning of what I do for my clients clients (literally—it’s the first call we book after you sign your contract)!
After that, I work with my team of podcast publicists to hone in on the *chef’s kiss* perfect shows and strategies to generate maximum ROI for your business.
For Danielle, podcast guesting is about sharing value with listeners, but it’s also about business growth (I’m guessing it’s that way for you, too).
In her own words…
“Podcasting for us isn’t just to get out in front of big names. It’s literally to get clients in our door. It’s vital for us to be on the right shows.” ← We totally agree, btw–it’s not about the big shows, it’s about the right shows where your audiences are hanging out.
During our time together, I’ve worked closely with Danielle to align, tweak, and re-align her podcast pitching strategy according to her goals and how each booking feels, because I am dedicated to getting my clients on the best-fit shows.
So, how’s podcast guesting working out for Danielle?
She’s had a 5x ROI on podcast publicity services in 2024 alone.
Here’s more of what she accomplished with podcast publicity in 2024…
Of her total leads come from podcast PR
In new annual recurring revenue
New Clients
Increase in Discovery Calls
But wait, there’s more! (I love being able to say that).
While seeing the numbers behind Danielle’s podcast guesting strategy is pretty 🤯…
She’s also gotten loads of “soft” ROI.
What’s soft ROI, you ask?
As Danielle put it…
“From podcasting, I have met the most incredible people…and the ROI of that can’t be captured in a number.”
Here’s what that looks like in action…
… Being invited to speak on the massively popular Cubicle to CEO podcast, where she connected with a brand-new audience to share her expertise.
… An ongoing relationship with a new referral partner.
… Meeting tons of new people to learn from and collaborate with in the future.
…Intentionally promoting Kickstart in a way that allows her to maximize growth with minimal effort.
… Being able to let go of a huge piece of the marketing pie and knowing that she can show up consistently, one hour at a time, and share her value with her ideal clients.
That’s the power of podcast guesting.
Danielle loves to share her wisdom with other business owners, so I’ll leave you with this quote about one of her biggest takeaways from podcast guesting:
“The most important lesson we’ve learned is the power of consistency. Our focus on what works has allowed us to keep growing year after year. It's like going to the gym—success comes from showing up regularly, not following the latest fad.”
It’s been awesome to work with Danielle as she grows and scales Kickstart Accounting, Inc., and I can’t wait to be a part of her future podcast guesting success!
