Getting new, qualified leads doesn't have to be hard.
You've tried #allthethings
You've dumped money into ads - maybe they've worked, maybe they haven't - but you're sick of playing the algorithm game... you want to take back control and get more organic growth.
Or perhaps you keep spinning your wheels on social media, doing lives and constantly researching hashtags but never seeing the movement you crave.
Or maybe you're writing blogs every week that only seem to be read by the exact same people.
You know there has got to be a better way to bring the right people onto your list.
Can you imagine a perfect day in your business...
If any of this sounds like a dream, I want you to know that it’s 100% possible for you when you drastically up your visibility and credibility through guesting on other people's podcasts.
How do I know this? Because I’ve been exactly where you are now (no, seriously) and have created a proven plan to help you achieve this goal...
That’s why I can't wait to introduce you to the 'Hey B*tch, Let's Pitch' Workshop Training!
The 'Hey B*tch, Let's Pitch' workshop teaches time-strapped entrepreneurs the steps to effectively - and easily - get booked on podcasts so they can reach more of their ideal audiences.
So, what is the 'Hey B*tch, Let's Pitch' workshop anyways?
I am dead-set on helping entrepreneurs just like me get booked on more podcasts, and get out in front of hundreds, thousands - maybe even tens of thousands - of their ideal customers FOR FREE.
And doing it with pitches that host's like to actually have hit their inbox.
So I created a 2-hour training, presented live in February 2022, to help them do just that, on minimal time and investment.
When you sign up for this workshop training, here's what's included…
- Full 2-hour Training with Yours Truly. This recording goes into it all, including my top tricks and tips to getting a host to say "yes" while saving your time and sanity! We dive briefly into the what and why, but mainly focus on the HOW of podcast pitching with integrity.
- Audio Files + Transcript. Everyone learns in different ways, so I wanted to make sure and give multiple options to getting the most from the content!
- Downloadable Workbook. I looooove a good workbook to write down my thoughts while I go through a training, so of course I had to include one here! Easier to keep those genius topic ideas top-of-mind, right?
- Templates + Swipes. As a visual learner myself, this one is personal. See templates and examples of pitches that have worked, as well as a full pitch breakdown so. you can recreate our (incredibly high) response rate with your cold podcast pitches.
- Pitch Sprint Breakdown. People are often shocked to learn that when it comes to pitching myself to shows I batch my pitches to one day a quarter. This keeps me sane - and appearing on an average of two shows a month. Learn how I do this!
- Total Value: $645
No more struggling. No more worrying. No more wasting time.
DM Infographic How-To
We do a lot of follow-up in the DMs on Instagram, and find it to be a super-impactful way to get in front of hosts (we'll even get into this in the 'Hey B*tch, Let's Pitch' training you will have access to).
This bonus includes multiple super-helpful Canva templates, video explanations and real-life examples so you - or a member of your team - can create your own in no time!
Master Your Media Bio
When it comes to pitching yourself to podcasts you only have a few precious seconds to grab the attention of the host. One way to put yourself ahead of the pack is to have a 100-150 Media Bio that quickly spells out who you are, and why you are the right person to talk on this subject.
This quick video training on Media Bios will explain what exactly they are and how to write yours.
The training also includes a downloadable worksheet and swipe files (booyah!).
Easy-Peasy Pitch Tracker
I'm all about efficiency (see above), so when I say I'm going to make your pitching process easier I mean it.
I will share my easy-to-use Google Sheet to help you stay on top of who you've already pitched and where you are in the process. This is exactly the same type of file that me and my team use - no fancy equipment needed!
This bonus includes a quick video training on how to use the Google Sheet, and a link to copy my Google Sheet for your own use.
Some things you might be wondering right now...
Does guesting on podcasts really work? Like, is it actually effective?
Many of us have a favorite podcast (or 2, 3, 7 <--the average per week) that we enjoy on the regular - do you trust that host and what they have to say? Who they bring on their show? For most people, according to research, the answer is yes. So think of the instant authority you will build with an audience when you show up on their fave show.
Why podcasts though? What makes them so special?
Point blank: Podcasts audiences are engaged. Over 70% of listeners download a podcast to learn something new... which is exactly what you're there to help with!
As an added boost for guests, 94% of podcast users are active on at least one social media channel, meaning the opportunity to gain new followers is HUGE.
Shouldn't I try to get mentioned on TV or in magazines?
Here's the thing about mentions in traditional media outlets like TV, radio and magazines (and trust me, I've been in the PR game for over 15 years)... they are great for building credibility, but they DO NOT drive many potential customers to your list. There's rarely a distinct call-to-action, nor do people get to actually know you.
On top of that, your odds of getting featured in a magazine are pretty slim (most only put out 12 a year, after all!), but the opportunity to get on a podcast is virtually endless.
Source: Small Biz Genius
HAVE WE MET?
Like so many of you, when I launched my first online program, I did exactly what all the "marketing gurus" told me to do... I completely ditched publicity work (even thought that's what I taught *facepalm*), and put all my eggs in the ads budget.
Suffice to say, it didn't go great.
So the next time I launched I did it my way... and it made all the difference.
I landed myself on multiple podcasts in my niche, and drove organic leads - and sales - without spending a dime.
Now I've made it my mission to help entrepreneurs like me get out of the "ads money pit" and onto podcasts.
We can do this.