If you’ve ever felt like you need a TED Talk, a best-selling book, or a blue checkmark to be seen as a credible expert… let me stop you right there.

Credibility doesn’t come from being the most well-known person in the room.

 It comes from owning your expertise and showing up with a clear, compelling message in the right places.

That’s what visibility marketing is all about.

And one of the most powerful (and most overlooked) visibility tools available to business owners today?

✨ Podcast guesting. ✨

 Let’s break down why it works, how it compares to paid marketing, and how to start using it to grow your audience and your client base (without the social media grind or spending $$$ on ads).

What is Visibility Marketing (and Why Should You Care?)

Visibility marketing is exactly what it sounds like: it’s how you consistently get your business in front of the right audience. 

When done right, visibility builds awareness, establishes trust, and ultimately leads to sales.

It is NOT a...

A lot of business owners think they’re not getting booked on podcasts because they don’t have the right connections, they’re not “big enough,” or their niche is too small.

But the truth? If podcast hosts aren’t asking you to be a guest, it’s not because they don’t want to hear from you. It’s either because they don’t know you want to be a podcast guest or because your pitch didn’t immediately make them say: “YES, my audience needs this.”

Podcast guesting isn’t reserved for celebrities or influencers with blue checkmarks and six-figure followings. It’s for experts (like you!) who can clearly communicate the value they bring and show up ready to serve a host’s audience.

So if you're wondering how to get on podcasts as a guest, let’s break it down. Because once you know what hosts are actually looking for (and how to consistently get in front of them), landing interviews becomes a whole lot easier.

Why Podcast Guesting Is One of the Best Visibility Strategies for Business Owners

Let’...

Let me guess: you’ve been spending hours creating social content, chasing the latest trending audio, and trying to hashtag your way to relevance. All for a handful of likes and maybe (maybe!) a lead here and there.

It’s a never-ending cycle, and the second you stop putting out new posts and reels? Your visibility vanishes. It’s exhausting. It’s frustrating. And honestly? It kinda just feels like screaming into the void.

Social media burnout is real…and yet, so many business owners and solopreneurs don’t know how to market without social media. Is marketing without social media even possible? YES–and I’ll show you exactly how you can market without social media in this post.

You are not the problem! 

Social media is built for the scroll—not for the sale. 

The average Instagram reel gets three seconds of watch time. And even if you manage to stop the scroll? You’ve got maybe 15 seconds of attention before people move on.

Compare that to podcasting, where the average episode is 30+ ...

Is podcast guesting worth your time and energy as a coach, consultant, or service provider? Here’s the short answer: yes! But…here’s the truth. It’s not a one-and-done strategy.

Podcast guesting isn’t about getting one perfect, viral interview that magically changes everything overnight. It’s a long-game visibility play that builds brand authority, credibility, and trust with every episode you show up for.

And once you stack that up? You have serious momentum: warm leads in your inbox, a reputation as the go-to authority in your niche, and invites to speak at events and in private masterminds.

But even if you already know that and you’re fully on board with the long-term benefits of podcast guesting, it can still feel frustrating when you’re doing the work: guesting on shows, sharing your story, delivering real value…and wondering when (and how) it’s going to move the needle in your business.

This is where so many people get stuck. Not because podcast guesting doesn’t work, but be...

A list of the top myths that aren’t helping you succeed with your pitch

As one of the newest and fastest growing media platforms, podcasting has already earned a name for itself. Like with any trend, misinformation and myths abound, especially when it comes to successfully navigating podcast pitching.  

We’re here to bring some facts about the things that really matter in podcast pitching.

Here are the 5 myths of podcast pitching.

Wouldn’t this be wonderful? Hosts flocking to you for appearances.

This just isn’t the case, even for some of the most talented of online business owners. It’s not enough to decide you want to be a guest on podcasts. You have to send the pitch to earn the guesting appearance.

Our founder Christina always likes to give this example - when she was younger (but also maybe too old to not know this 🤫), she thought awards were just given out because someone recognized what a great job someone else was doing and decided to reward them.

Wrong.

People that ...

A month-by-month guide for timing your pitches to get the greatest return

Not all months of the year are created equal <insert your personal least favorite month(s) here>, and that’s true when it comes to podcasting, too.

So, how do you know when your pitch is going to get the greatest read-and-reply, or better yet a “yes?”

Spoiler: If you’re looking to be featured as a guest but don’t want to have to pitch yourself (we totally get it 😉 ) , NOW is the time to start looking at your plan of attack. Scroll down to the “Bonus Note 🔥” at the bottom of the page for more details and how to apply to our Podcast Pitch Broker service. 

Before breaking it down by month, it’s important to remember one rule of thumb – consider why the host began their business and podcast?

For many, a host’s recording journey begins with entrepreneurship or a side hustle. They may have grown tired of the 9-5 corporate climb. They might be a new mom who has left the workforce and hasn’t been back. They might ha...

The Top 5 Expectations to Set Before You Hit Record

You did it. You sent the pitch, and they said “yes.” After you (deservedly) celebrate - but before you hit record with the host - it’s important to know what to expect as a podcast guest. Let’s get into the top 5 expectations you should set to ensure a successful recording. 

Here are our top tips on what to remember when you’re a podcast guest:

1. A podcast is the host’s platform, and you are a guest on that platform.

It may seem obvious, but is easy to forget, even for the best of podcast guests.

Just like when someone invites you into their home for a party, a podcast guesting appearance gives you an opportunity to enjoy a space and place with a warm, usually friendly audience.

As is true for at a party, things like giving the host a small gift or token of appreciation on arrival, arriving on time, and thanking them are all simple forms of etiquette that are recommended in the world of podcasting too.

There are other ways to ...

Latest trends, best practices and how to respond to paid podcast guesting requests

As good ‘elder millennials,’ we can get behind some of the podcast industry’s latest trends, mainly if it involves a good BTS sound bite or some “bad mom” humor. But, not all trends are created equal, and there is one popping up in podcasting that has us holding up a red flag. 

 Podcast appearance fees. 

Now, before we get into the thick of it, a quick disclaimer:

1. We’re not here to play judge and jury. We’re right here on this crazy media journey with you and want to learn, grow and offer up critical conversation alongside you, especially when it comes to the ever-changing sector of podcasting. 
2. We believe there are ethically sound ways to charge a podcast appearance fee and ways to respond to a host asking for one. 
3. As the wise Ferris Bueller once said, “life moves pretty fast.” Well, trends move faster, which is why it’s important to lean on credible resources and industry leaders to help navig...

When people are newer to the publicity arena, they are always shocked to learn that members of the media are actually looking for sources on the regular.

And the fact that finding these is a FREE opportunity you can take advantage of... well, let's just say there's a little bit of 🤯going on!

You can sign up for (and find) opportunities on a few main sites; HARO, SourceBottle and Qwoted. You'll get emails each day from these sites (sometimes multiple) so be prepared to combat the overwhelm - I highly recommend setting aside 15 minutes each day (whenever it makes sense for you) to go through them all from the past 24 hours. 

Here are a few examples of the type of opportunities you will come across:

...and so many more. In literally every single category. You may not see an opportunity come through for you every single day, but trust me, they will!

When you see something that seems like you should reply to it... do! Take 15 minutes and write out a quick reply follow...

Are you familiar with the term "Imposter Syndrome?"

Even if you're not, you've probably experienced it at some point in your life (approx. 70% of people do). But here's a quick refresher either way, courtesy of the Harvard Business Review:

Imposter syndrome can be defined as a collection of feelings of inadequacy that persist despite evident success. 'Imposters' suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence.

And it drives me absolutely bonkers. 

Not only do I hate seeing talented women (because - no shock here - that's who it effects more) doubt themselves, but I hate when it creeps up in me too.

Who are you to talk about publicity?

There are way more people out there that can talk about this... what makes me so special?

No one will even like you. 

Yeah, super-fun. 

But one of the main reasons I hate Imposter Syndrome so much is that it absolutely impedes a lot of the publicity...