When people are newer to the publicity arena, they are always shocked to learn that members of the media are actually looking for sources on the regular.
And the fact that finding these is a FREE opportunity you can take advantage of... well, let's just say there's a little bit of going on!
You can sign up for (and find) opportunities on a few main sites; HARO, SourceBottle and Qwoted. You'll get emails each day from these sites (sometimes multiple) so be prepared to combat the overwhelm - I highly recommend setting aside 15 minutes each day (whenever it makes sense for you) to go through them all from the past 24 hours.
Here are a few examples of the type of opportunities you will come across:
...and so many more. In literally every single category. You may not see an opportunity come through for you every single day, but trust me, they will!
When you see something that seems like you should reply to it... do! Take 15 minutes and write out a quick reply...
Are you familiar with the term "Imposter Syndrome?"
Even if you're not, you've probably experienced it at some point in your life (approx. 70% of people do). But here's a quick refresher either way, courtesy of the Harvard Business Review:
Imposter syndrome can be defined as a collection of feelings of inadequacy that persist despite evident success. 'Imposters' suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence.
And it drives me absolutely bonkers.
Not only do I hate seeing talented women (because - no shock here - that's who it effects more) doubt themselves, but I hate when it creeps up in me too.
Who are you to talk about publicity?
There are way more people out there that can talk about this... what makes me so special?
No one will even like you.
But one of the main reasons I hate Imposter Syndrome so much is that it absolutely impedes a lot of...
For many course creators and online coaches - myself included - when I am given the exact steps to promote my content I follow it. Like, to a T.
After all, this is what my teachers are telling me and they’re super-successful so why wouldn’t I?
And most of the time, it seems like social media ads (typically Facebook and Instagram) are the avenue that gets pushed.
And I get it. It’s way easier to teach than publicity, it’s much quicker, there aren’t as many variables and you can see a distinct ROI.
But boy-oh-boy… when you get a sweet piece of media coverage, whatever the avenue, it can TRANSFORM your business.
One of my favorite examples of some explosive growth courtesy of some bangin' publicity is my business mentor, Amy Porterfield.
In August of 2019, Amy was featured in Forbes Magazine. After the article was published, Amy's team estimated they saw a 32% growth in podcast downloads, and an approximate 20% growth in email...
Typically when I’m on a call with a potential new client I ask them what exactly they think “Public Relations (PR)” is.
I don’t do this to be snarky or seem holier-than-thou… I do it because the answers are so incredibly varied.
“A thing they do on ‘Mad Men’.”
“Honestly, no idea.”
And I think it’s important to clear the air about what PR and publicity are, so that everyone can move forward in the same direction, with the same expectations.
In my opinion, the goal of any public relations work is to increase your brand credibility.
With that definition, PR can include anything from awards to crisis communications - and everything in between. I’m talking about relationships with investors, employees, your community, etc.
And, one of the BIGGEST ways PR helps build your brand credibility is through media relations, otherwise known as Publicity.
See how it breaks down...