What exactly are "media queries" (and how do I use them to my advantage)?

When people are newer to the publicity arena, they are always shocked to learn that members of the media are actually looking for sources on the regular.

And the fact that finding these is a FREE opportunity you can take advantage of... well, let's just say there's a little bit of 🤯going on!

You can sign up for (and find) opportunities on a few main sites; HARO, SourceBottle and Qwoted. You'll get emails each day from these sites (sometimes multiple) so be prepared to combat the overwhelm - I highly recommend setting aside 15 minutes each day (whenever it makes sense for you) to go through them all from the past 24 hours. 

Here are a few examples of the type of opportunities you will come across:

...and so many more. In literally every single category. You may not see an opportunity come through for you every single day, but trust me, they will!

When you see something that seems like you should reply to it... do! Take 15 minutes and write out a quick reply following their ask and requirements. What do you have to lose? Nothing! And to gain? A lot!

This is a great way to build up credibility and help your SEO. Every mention you get should go on your website in a "as featured in" call-out, and you should plaster it across all your social channels. 

I can't wait to hear about what awesome coverage you get as a result of media queries!