How to Get on Podcasts as a Guest

A lot of business owners think they’re not getting booked on podcasts because they don’t have the right connections, they’re not “big enough,” or their niche is too small.

But the truth? If podcast hosts aren’t asking you to be a guest, it’s not because they don’t want to hear from you. It’s either because they don’t know you want to be a podcast guest or because your pitch didn’t immediately make them say: “YES, my audience needs this.”

Podcast guesting isn’t reserved for celebrities or influencers with blue checkmarks and six-figure followings. It’s for experts (like you!) who can clearly communicate the value they bring and show up ready to serve a host’s audience.

So if you're wondering how to get on podcasts as a guest, let’s break it down. Because once you know what hosts are actually looking for (and how to consistently get in front of them), landing interviews becomes a whole lot easier.

Why Podcast Guesting Is One of the Best Visibility Strategies for Business Owners

Let’s start here: podcast guesting isn’t just about getting your voice out there. It’s about getting in front of warm, engaged audiences who are already interested in your topic and ready to listen for 30+ minutes.

Podcast listeners aren’t mindlessly scrolling. They’re choosing to tune in—and 80% of them will listen to the entire episode once they press play. That’s a level of attention and trust that social media just can’t compete with.

And when you show up with the right message on the right shows? You’re not just building brand awareness. You’re creating trust, credibility, and connection that leads to real business growth and real sales.

What Hosts Are Actually Looking For (It’s Not Your Follower Count)

A lot of people assume you need to be “known” to get on podcasts. But what hosts care about most isn’t your platform size. 

It’s your message and how it serves their audience.

They want guests who:

 ✔ Can speak clearly and confidently on a topic that’s relevant to their listeners
✔ Bring fresh insights or angles (not the same tired talking points)
✔ Understand how to make the conversation valuable, not just self-promotional

If you’re not getting booked, it’s probably not because you’re unqualified. It’s because you haven’t positioned yourself in a way that shows hosts what you really have to offer.

You Have to Pitch Yourself to Podcasts

Here’s a funny story: when I was younger, I used to think that awards nominations for things like the Grammys and the Academy Awards were just given out to the people who did the best job in the industry that season. Not so! They actually have to put themselves up for consideration.

Podcast guesting is exactly the same way. If you want to know how to be on podcasts as a guest, here’s the short answer: you have to pitch yourself and throw your hat in the ring to be considered as a guest. 

A select few people out there will be invited just because they’re well-known in their field or friends with the host, but overwhelmingly podcast guesting happens because a pitch landed in the hosts’ inbox. 

Three Things that Should Be in Every Podcast Guest Pitch

Before you start firing off emails to podcast hosts, you need to be rock solid on three things:

1. A Clear Expert Message

You need a concise, compelling statement of what you do and who you do it for. No rambling bios. No long-winded backstories. Just a direct and confident answer to: “Why should this audience care about who you are and what you have to say?”

2. Specific, In-Demand Podcast Topics

Your go-to topics should solve real problems for the audience and make the host excited to hit “record.” The more specific, the better. Think “5 Mistakes New Coaches Make When Pricing Their Offers” instead of “My Story and Entrepreneurial Journey.”

3. A No-Brainer Pitch

Your pitch should show that you’ve done your homework, that you understand the show’s audience, and that you’re ready to deliver real value. Keep it short, relevant, and benefit-driven.

How to Increase Your Chances of Getting Booked as a Podcast Guest

Pitching isn’t a one-time thing. It’s about consistency and connection.

At Publicity by Christina, on average we send out 10+ pitches per week for each client (this can scale up and down based on seasonality). That’s because podcast guesting isn’t a volume game, it’s a momentum game. 

When your name keeps showing up in hosts’ inboxes, when your topics are tight, and your pitch is clear and valuable? Hosts start to recognize you. And they start saying yes.

We also network around the industry so producers and hosts know who we are. When you’re visible, reliable, and easy to work with, doors open faster. Podcast guesting, when you show up consistently and do it well, works better than any other organic marketing.

Consistency + Connections = Bookings That Build Your Brand

Here’s what a lot of people miss: podcast guesting isn’t just about one big interview that “blows you up.”

It’s about stacking wins. You have to get in front of aligned audiences again and again until your voice becomes familiar, your name becomes trusted, and your message becomes known.

When you show up consistently:

→ Hosts trust you.
→ Audiences remember you.
→ And visibility starts to compound.

That’s how you build real authority. That’s how you turn listeners into leads. And that’s why it’s worth doing podcast guesting the right way, from day one.

Overwhelmed by What to Say and How to Get on Podcasts as a Guest?

If the idea of narrowing your message, choosing your best topics, and crafting a pitch feels like…a lot, you’re not alone.

Our clients are incredibly smart, experienced business owners. But when it comes to choosing the right angle, the right hook, and the right stories? That’s where the brain fog kicks in—and support from a team who knows how to get to the core of the right message from your audience (and what hosts are looking for when it comes to podcast guests) can make all the difference.

Here’s what our process looks like:

✨ Craft a standout expert message
✨ Refine irresistible podcast topics
✨ Create a pitch that gets yeses
✨ Learn how to own the mic and guide listeners to your next offer
✨ Get booked as a podcast guest on repeat

Because being an expert isn’t about how much you know—it’s about how clearly you can position what you know for the right audience.

Ready to Be a Podcast Guest?

We’ll get you set with a clear message, consistent outreach, and a strategy that actually works. 

If you're ready to get booked on the right podcasts—and you want a team who handles all the messaging, pitching, and booking for you—apply now for the Podcast Power Play. We’ll get you booked on 8 perfect-fit interviews in 6 months, reaching 10,000+ ideal clients who are ready to buy.