For many course creators and online coaches - myself included - when I am given the exact steps to promote my content I follow it. Like, to a T.

After all, this is what my teachers are telling me and they’re super-successful so why wouldn’t I?

And most of the time, it seems like social media ads (typically Facebook and Instagram) are the avenue that gets pushed. 

And I get it. It’s way easier to teach than publicity, it’s much quicker, there aren’t as many variables and you can see a distinct ROI.

But boy-oh-boy… when you get a sweet piece of media coverage, whatever the avenue, it can TRANSFORM your business. 

One of my favorite examples of some explosive growth courtesy of some bangin' publicity is my business mentor, Amy Porterfield. 

In August of 2019, Amy was featured in Forbes Magazine. After the article was published, Amy's team estimated they saw a 32% growth in podcast downloads, and an approximate 20% growth in email subscribers. 

I mean... daaaaaaaamm, right? 

That k...

Typically when I’m on a call with a potential new client I ask them what exactly they think “Public Relations (PR)” is.

I don’t do this to be snarky or seem holier-than-thou… I do it because the answers are so incredibly varied.

“Press releases?”

“A thing they do on ‘Mad Men’.”

“Honestly, no idea.”

And I think it’s important to clear the air about what PR and publicity are, so that everyone can move forward in the same direction, with the same expectations.

In my opinion, the goal of any public relations work is to increase your brand credibility. 

With that definition, PR can include anything from awards to crisis communications - and everything in between. I’m talking about relationships with investors, employees, your community, etc. 

And, one of the BIGGEST ways PR helps build your brand credibility is through media relations, otherwise known as Publicity.

See how it breaks down below. 

Hopefully that gives you a nice breakdown into what exactly PR is and how publicity ...