Ready to revolutionize your marketing, and go from “best-kept secret” to “go-to expert” in your niche by utilizing the power of free publicity from podcast guesting?
Podcast Pitch Academy is the only program that shows you how to research the right podcasts and effectively pitch them... plus ace the interview & amplify your coverage!JOIN NOW
The doors are closing in...
You're an entrepreneur with no shortage of ambition…
But you’re tired of spending money on ads that don’t attract your ideal customer, or posting social media lives every day that reach zero people… you want to impact so many more people, make more money and ultimately, have a thriving business that you love.
A Course Creator or Membership FounderWho’s ready to scale to the next level - you know bringing more ideal people into your product means creating more freedom for you (+ better life for them… a real win-win).
A Coach or Consultant
Who wants to build your client base in a smart way. You’ve spent tons of time doing social media posts and lives, but haven’t seen it convert into too many sales… you’re ready to use your time in a way that drives warm leads over to your website.
A Service Provider
Who’s looking to book more discovery calls and share your expertise. You know if you can get in front of the right customers, the services you offer will be irresistible to them… and you’re ready to make it happen.
You’re in the right place and I’m going to tell you exactly how Podcast Pitch Academy will give you the tools, inspiration and support on your journey to getting booked on podcasts.
By the end of this program,
you will have…
Clarity on why it's okay to get comfortable with being uncomfortable (Imposter Syndrome is real in publicity work, we will talk about how to tame the beast)
Expertly created your very own Media Bio - a crucial paragraph that will be included in every single pitch you send
Developed multiple irresistible topic ideas guaranteed to pique any podcast host’s interest (at least those worth their salt)
Brainstormed a whole heap of podcasts that are chock-full of listeners (that also happen to be your ideal customer)
Crafted a compelling pitch and follow-up email to crush your goals and make sure every pitch you send has the highest chance of converting to an interview request
Nailed down how to ace the interview itself (trust me, you got this!), and up amplification once the interview goes live
"Christina has so much crazy value in her course! Being a podcast guest is one of the greatest opportunities in this virtual world we find ourselves in and Christina is the lady to show you how to pitch to get yourself on as a guest!
I have listened to Christina on multiple podcasts and have had her as a guest on my own and know how advanced her expertise is in helping you to break it down and make it simple for you to secure your exposure and step into the light you were born to be in."
Tina Tower, Tower Co. Digital Agency & Host of Her Empire Builder Podcast
A Small Sample of Our Amazing Past Clients
Christina is really the bees knees in my book. She first educated me on the purpose of using publicity as a pillar in my business brand strategy. Before I connected with her, I really didn't know what publicity was or how it could benefit me at this early stage in my business. She helped me understand that it's such a no-brainer, it's not difficult to do, and it's fun. She then got me booked as a guest on not one but TWO amazing podcasts with women who are doing inspiring and incredible work. I am so excited to bring my passion to their audience so together we can educate, excite, and inspire women around the world.
- Clare Thibeau, Clarity Coach, Creator of the Clarity Design Method
It was like Christina read my mind before I started the [Podcast Pitching 101] training, and introduced a step-by-step, totally repeatable framework for getting it done. She didn't stop there, and had us take action right away after teaching each gold nugget of advice... and offered tremendously helpful feedback. Don't think twice about clicking to join — you're going to love it, no matter what stage of growth your business is in. She teaches with good vibes and a big heart, just what we need these days!
- Luis Baez, Business Strategist + Sales Trainer, Creator of Soulful Selling Academy™
Strategizing with Christina about where I should focus my podcast pitching efforts paid off big time for me… I was all over the place with ideas, and she was able to help me narrow down on where I should focus, based on the outcomes I was looking for. She helped me get booked on my first podcast, and I can’t wait to go on more!
- Annalisa DeMarta, Amazon Sales + Marketing Expert, Founder of Ridgeline Insights and Lonecone.com
With Christina's training and guidance I have found the confidence to reach out and get publicity. Her encouragement, support and the way she teaches is so easy to understand, you can't NOT take action. If you are on the fence or not sure if this is right for you, just do it. You are the expert in your field, let Christina guide you in hers. You won't regret it.
- Roslyn Ranse, Founder of Travel Agent Achievers
Working with Christina was amazing! I was struggling to write a Media Bio that captured the essence of my business, Christina went above and beyond in creating a bio that is exactly what I wanted!
- Danielle Napolio Cox, Life Coach for Ambitious Women
Christina helped me get major clarity on who to focus my pitching efforts to for a story I wanted to pitch to a couple of online publications and podcasts. She clearly knows the ins-and-outs of this business because after less than an hour we mapped out a game plan for pitching my story, and it helped me get a solid plan in place fast and seriously reduced my intense publicity pitch overwhelm. She even gave me a ton of ideas for amplifying my reach with the same story idea, which will help me position myself as an authority to more of my ideal customers. Plus, she’s super easy going and fun to work with too!
- Allison Boyle, Creator of the Become an Outdoor Backpacking Badass Program
What’s Inside Podcast Pitch Academy
Getting Set for Success
Here’s why it pays to learn from someone who’s gone before you -- I know exactly where most entrepreneurs get stuck in the podcast pitching process. In this module, we’re going to crush the most common reason for stalling… your mindset.
We’ll start getting set up for success by defining what the purpose of publicity is, setting goals and overcoming some big hurdles that go along with publicity in general, so you can slay the Imposter Syndrome dragon and start getting the coverage you crave.
- Discover what exactly publicity is, and how we are using it in this course to help grow your business.
- Map out your podcast publicity goals over the next six months so you know right off the bat what the journey will look like.
- Get comfortable with being uncomfortable -- talking to people about you and your business can be really overwhelming, so we will talk about how to not let Imposter Syndrome wreck your forward momentum.
Master Your Media Bio
When you send off any pitch, you need to make sure that your credibility shines through… this helps put a wary podcast host’s mind at ease.
The best way to do this is through a short, succinct blurb - more fancily known as a Media Bio - that immediately piques their interest, gives some credibility markers and establishes you as an authority in your niche (don’t let that Imposter Syndrome dragon pop up now!).
But what about a “one-sheet”? I know many-an-entrepreneur are asking in their heads right now…
The fact of the matter is that no one likes to get an attachment from someone they don’t know - and that absolutely includes podcast hosts and bookers.
The Media Bio is an easy and effective way to get the point across in a way that people actually like to receive it!
- Learn the best way to set up your Media Bio before you spend tons of time trying to create it by yourself.
- Run through my list of 12 potential credibility markers - I guarantee you have more than you think you do!
- Use my own Media Bio templates + examples to help you quickly create a bio that shows off your skills.
Topics that Convert
Yes, I said convert. And I said it for two reasons...
First off, you want to have topics that resonate with the podcast host - something that takes them from unsure to HELL YES over the course of a couple sentences.
Secondly, you need to be strategic about your podcast topics so they drive audience members to your website… that’s the whole point of doing this work, after all!
- Brainstorm relevant topics that the listening audience will love, so you can move forward in feeling confident when you start pitching your ideas.
- Learn the 6 most common podcast prompts to help streamline your idea generation.
Playing The Podcast Match Game
You might find yourself right now asking, “sure, this all great - but WHERE the heck am I supposed to actually pitch myself?”
Fear not, friend - we got this.
With over 1 MILLION podcasts listed, there are more than enough opportunities for you to get in front of your ideal customers - you just have to know where to look!
- Learn my Podcast Piggyback Method, which is the exact process I use to find new podcasts for my private clients.
- Discover one of the simplest ways to find out where your ideal customers are hanging out in iTunes and Spotify.
The Podcast Pitch Framework
Now that you’ve determined what and who you’re going to pitch, it’s time to write the dang thing!
Here, you’ll develop an irresistible pitch that serves as the backbone of every pitch you send for months to come.
Even if you’ve never written a pitch in your life, this module will break it down into simple, easy-to-execute steps that will finally make you feel confident about sending out your first pitch into the world!
- Irresistible pitches are made, not born. You’ll learn how to position yourself - and your topics - so that podcast hosts can't help but say YES.
- Use my own templates + examples to quickly create a pitch that gets you booked!
What Comes After YES
You’re written your pitch, sent it off and it’s been accepted… it’s interview time, baby!
For some, this is the most exciting part of the process. For others, it’s the most terrifying.
Wherever you land on the spectrum, this module will break down the interview process into a simple, fun and excuse-free process that guarantees your time spent being interviewed is well worth it.
- How to do some quick prep work before the interview so you feel comfortable and confident when it comes time to record.
- The best techniques for amplifying the podcast interview once it publishes - you gotta get it out there, after all!
When you enroll during this special, limited time period, you’ll get:
Podcast Pitch Academy
(A $1,197 Value)
6 Implementation Modules
Showing you literally EVERYTHING you need to do to turn your expertise into a podcast pitch that books interviews - and brings warm leads in - on the regular.
The Podcast Piggyback MethodTo make sure you never feel lost on who to pitch, and instead always have plenty of perfect podcasts to be pitching to.
A Complete Step-by-Step Pitch FrameworkShowing you how to create a high-converting podcast pitch that wows hosts whenever they see it.
Next Level Marketing StrategiesTo make sure that once you secure the coverage, you’re amplifying it properly to up listenership.
You will be invited to take part in a live 1-hour masterclass training each week (except for the implementation weeks) - so that you have ample time to dive into the trainings and execute them BEFORE moving on to the next (and yes, recordings will be available).
We do this to protect your time, attention and focus while sparing you from the overwhelm that stops most would-be podcast guests in their tracks.
Plus these bonuses:
That've been designed to help you generate unstoppable momentum (and keep it) through your first podcast interview
6 Live Q&A Sessions with Christina for Members
There’s nothing quite like being able to ask a question in real-time as you’re learning it, right?
(A $597 Value)
What You’ll Get:
- At the end of every single one of my live trainings, I will answer questions for members to make sure you get your burning qs answered and can move forward from the training with full confidence.
- The Q&As will also be recorded and included in each module recording - chances are, someone has the same question as you!
12 Weeks of Slack Office Hours with Christina
Get unstuck quickly (and privately) with this members-only access to Christina.
(A $1197 Value)
What You’ll Get:
- 12 Weeks of twice-weekly 1:1 course support through Slack (that’s 20 opportunities with holidays deducted!), to make sure you have any questions that pop up taken care of ASAP - and to keep you accountable.
- Office hours will be held at a time that is North America & Australia/NZ-friendly. :-)
Media Bio & Pitch Templates + Swipe Files
If you’re a visual learner these are KEY to quickly developing the pieces of a successful pitch
(A $297 Value)
What You’ll Get:
- My personal templates for creating impactful pitches that capture attention and easily get you to the YES.
- I always appreciate a good example or two to go off of, so I’ve included some swipe files to be included.
Bonus Value: $2,091
Here’s what you’re getting when you enroll today:
Podcast Pitch Academy - $1197 Value
- Live Q&As - $597 Value
- Slack Office Hours - $1197 Value
- Templates & Swipe Files - $297 Value
When you add it all up, that’s a total real-world value of $3,288
But when you enroll today, you’ll get access to everything for just:
Plus You’ll Be Backed by a Risk-Free 21-Day Guarantee
Let me say this upfront.
Podcast Pitch Academy is a comprehensive, step-by-step implementation program for business owners who are excited and COMMITTED about pitching themselves to podcasts over the next year.
My team and I are motivated and supportive (not to mention super-jazzed) to help you get featured on podcasts. When you join, you will be a part of our special company.
Now here’s the kicker.
By the end of these 21 days, you’ll have received access to our first two live module trainings, as well as the Media Bio template and swipe files.
Meaning, you’ll have had the opportunity to set goals and write out a Media Bio BEFORE making a final commitment.
If you don’t feel totally confident and motivated about sending out your first podcast pitch, simply reach out, show us you’ve put in the work, and we’ll refund your investment.
Frequently Asked Questions
Burning Q’s your fellow online entrepreneurs asked before grabbing their access
I'm afraid to spend money right now. Can you guarantee taking your course will land me a podcast guest interview?
I’m feeling a bit overwhelmed by all the things I’m going to learn and execute inside this program. Are you sure I can do this?
Do I need existing public relations skills (or tons of contacts) to be successful?
I’m fairly new to this whole online entrepreneurship world. Is this going to be too advanced for me?
Will I need to invest in any other trainings or products to start pitching myself to podcasts?
When I join Podcast Pitch Academy, will I be getting immediate access to all the modules?
Will Christina be available and accessible to answer questions if I get stuck?
Still “thinking about it”?
You should give Podcast Pitch Academy a 21-day free shot if you’re motivated by any of the following:
You want to impact more people… like…. really badly (<--and understand that means you need more people on your list).
You have a product or service that helps people SO much, and you’re ready to bring more customers in. You crave that financial freedom that you’ve only read about, and know that scaling your business is the way to make it happen (meaning you need more customers in your funnel).
More importantly, you have SO much knowledge to share, and you want to get it out to your ideal customers.
That’s why you’re motivated beyond measure to invest the next few months in setting up and launching your podcast pitching system that can dramatically alter your business in the years to come!
You’re so freakin’ ready to “put in the work.”
You’ve seen podcasts grow like crazy in popularity over the past few years (heck, months), and you’re ready to get in on the marketing action. You’ve seen competitors - and friends - see their lists boosted from an appearance on a top show… it’s your turn now.
You know this isn’t a passing fad - podcasts now have more listeners than Pandora, Sirius AND Spotify - and that while the barriers to entry are low, you still need to come correct.
And you actually appreciate that barrier to success - it means that the majority of pitches a podcast hosts get (and trust me on this one)... they, well, kinda suck. Because they don’t have a COMPLETE, step-by-step implementation plan.
But above all else, you’re ready, willing and excited to roll up your sleeves and get to work.
You’re not afraid of putting in the effort. They only thing that (rightly) scares you is “wasted effort.”
And because Podcast Pitch Academy is a proven, comprehensive system for writing and sending impactful pitches to podcast hosts, you can have total confidence that every hour you invest in your podcast pitch system will pay off dramatically in the months and years ahead.
You recognize that this is the best offer you’ll ever get on Podcast Pitch Academy.
You’d expect this type of step-by-step implementation program to sell for nearly 4X the investment.
In fact, in addition to the nearly $1,200 in value for the course alone, when you factor in the VIP option of my personal review (with feedback) of your Media Bio and first pitch - which would cost $397 on its own btw - you’re a little shocked the initial investment clocks in at $697.
Along with the stack of special launch bonuses, you’re totally unwilling to let this opportunity slip!
That’s all I got…
If any of these motivating factors had you nodding your head -- I borderline insist that you start Podcast Pitch Academy with a 21-day risk-free shot.
Christina is absolutely amazing. I watched her last webinar and as a podcast host (and guest!), I have to say: everything she’s saying is spot on. Christina knows how to pitch and she knows exactly what to say to get your foot in the door with the podcasts you are pitching. Each step is carefully thought out and makes perfect sense.
Taylor Mobley, Host of Hustle Like a Mother Podcast
I personally cannot wait to guide you over these next 12 weeks…
Guesting on podcasts has literally transformed my business.
I’ve experienced first-hand what it feels like to constantly be chasing leads (and, in many cases, paying for them with little to no return), to being sought out by potential clients...I’m talking Discovery Calls booked, Online Summit teaching opportunities extended, and - of course - allll the free list building to warm leads.
More than anything else, I want to share that with you today.
If you’re a course creator, coach, consultant or service provider of any kind, you owe it to yourself to at least take a risk-free plunge to see what podcast guesting could do for your marketing… the opportunities it could open up for you.
To experience first-hand the incredible, biz-elevating list-building opportunities that it provides - and to take real, tangible steps to impacting hundreds or even thousands of lives around the globe with your message.
Pretty cool, right?
Should you choose to accept my invitation, I personally guarantee that these next 12 weeks will change the course of your business for the better (and in ways you can’t even imagine yet).
I look forward to meeting you personally inside Podcast Pitch Academy.
See you inside,